Mark Sebell Biography

Mark Sebell has been a successful business innovationist since 1982. Prior to that he spent 12 years in advertising, packaged goods brand management and corporate new ventures.

With a bachelors degree from Colgate University and an M.B.A. from the University of Michigan he joined Colgate-Palmolive in 1974, where he was selected to join the companys first-ever Corporate New Ventures Group, reporting directly to the chairman of the corporation. We were his frustration group. New ideas were passing through so many layers of decision-making that they were getting stripped of their newness. Our charter was to make new things happen. It was an unbelievable learning lab for a 28-year-old. It was also where I first developed my passion for innovation process.

In 1982 Mark and his family returned home to Boston, where he joined Synectics, the company that had trained him as a brainstorming facilitator while he was at Colgate-Palmolive. In 1986 he became a managing partner. This multi-dimensional experience in brand management, new product development, advertising services and process facilitation helped him think about innovation from many different perspectives.

Mark co-founded Creative Realities in 1988, because he wanted to be in the innovation business, not the creativity business. Innovation is a function of strategy, creativity, and implementation, not just creativity. And, its about much more than new products and new services. Its about finding new ways of doing anything that creates value for an enterprise and its customers.

But big, game-changing innovation requires one more ingredient; executive sponsorship. Breakthrough innovation requires active sponsorship from the top, dedicated resources and a different decision-making model from the one used for incremental innovation. Weve cracked the code on aligning the C, the operating, and the project levels of any organization behind one strategic innovation agenda. We help everyone engage in the process at the right times and in the right ways, to help insure that big ideas wont unintentionally get squashed as they almost always do in traditional innovation models.

Marks two passions in life are his grandsons, Jack & Max; and his sailboat. He is the author of a book on innovation called Ban the Humorous Bazooka. Bazookas are what we do to new ideas. We dont just shoot them down; we bazooka them. And, the humorous bazooka is the most punishing kind, because you cant defend yourself, especially if the humorous bazooka comes from the boss. In his Forward to the book, the late C.K. Prahalad described it as ...a practitioners guide for leaders & managers.

Mark is a frequent guest at Harvard Business School, Babson Colleges graduate program in entrepreneurship, Yale School of Management, and Tufts University, among others. He speaks often on the subject of innovation and has been the keynote presenter at several domestic and international innovation symposia, the last two being in Norway and Austria.

As a renowned expert and highly sought-after speaker, Mark Sebell's expertise is in high demand. To book Mark Sebell for your next event, conference, or workshop, please contact our speaker booking agency. Our experienced team will work closely with you to understand your specific needs and help secure Mark Sebell's participation. With our professional guidance and seamless booking process, you can ensure a memorable and impactful experience for your audience. Don't miss the opportunity to engage your audience with Mark Sebell's compelling insights and inspire positive change within your organization. Fill out the booking request form to take the first step in securing Mark Sebell for your next speaking engagement.