Mark Burgess Biography

Mark Burgess is co-founder and President of Blue Focus Marketing a social branding consultancy that helps brands realize the benefits of social business. Mark is on the expert faculty of the American Marketing Association creating and delivering workshops on the topics of Integrated Marketing Communications and Content Marketing. Blue Focus Marketing was awarded the MarketingSherpa 2012 Reader's Choice Award for Best Social Media Marketing blog. Background: At AT&T Mark was responsible for launching new electronic Internet services multicultural marketing communications and offer development for new bundled services. He led the PricewaterhouseCoopers' Global Web team with responsibilities for global content strategy and content creation. Mark led the flagship L'Oreal and Sears advertising accounts at McCann the third largest ad agency in both the New York and Chicago offices. At AT&T he won two EFFIEs for marketing excellence and was recognized by Forbes magazine by winning a Best of the Web award for B2B websites. Mark is an active member of the Wharton Advertising 2020 Contributor Community.

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