Marco Bertini Biography

Marco Bertini, born in Italy and raised in Australia, is a professor of marketing at Esade Business School in Barcelona, where he also directs open executive programs. He holds a doctorate from Harvard Business School, has served as a visiting professor there, and was previously on the faculty at London Business School. A behavioral scientist, he leverages economics and psychology to help companies like AT&T, Coca-Cola, and Novartis optimize customer relationships and pricing strategies. He co-authored “The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value” (2020), focusing on outcome-based revenue models. His work appears in Harvard Business Review, MIT Sloan Management Review, and The Wall Street Journal. 

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