Maci Peterson Biography

Maci Peterson is a Millennial entrepreneur and marketing expert. She has been named “Tech’s Newest Innovator” by Essence Magazine, and is a recognized subject-matter expert and advisor on entrepreneurship, innovation and diversity initiatives.

Maci is the co-founder and CEO of On Second Thought, a messaging app whose patented technology lets users take back text messages before they get to the other person’s phone. She has been recognized on Inc Magazine’s “30 Under 30 List” of 2016, and Washington Business Journal’s “40 Under 40 List” of 2015. In addition, Maci has been identified as a rising leader in technology by Revolt TV, and one of the “29 People You Should Know” by BET. Maci began On Second Thought after winning 1st Place in the #StartupOasis pitch competition at South by Southwest in 2014.

Maci’s experience includes years of marketing and business development in the entertainment, media and hospitality industries. She was the founder and editor-in-chief of the former Mwari Magazine, a digital publication for women of the African Diaspora ages 18-24. It was one of the first of its kind, and she grew the circulation to 130,000 readers.

Maci is a member of the Internet Marketing Association’s Women Leaders Group. She was a member of the Founder’s Council at the 1776 Incubator in Washington, D.C., and an alumna of the MindShare Class of 2015. She has been invited to speak at a variety of leadership and business conferences including: South by Southwest, The White House Initiative on HBCUs’ National HBCU Week Conference, Inc Magazine’s GrowCo, IdeaFest and Cox Communications’ Tech Summit.

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