Liz Muller Biography

Liz Muller's job is to promote the company into international countries with flashy flagship stores, and her attempts frequently deviate from the model used in the first 18,000 outlets. She constructs her structures based on how cultures engage with brands: Coffee without a biscuit is inconceivable in Amsterdam, so the shop tweets when the warm pastries are available. Customers come in parties for many cups in New Delhi, so soft lighting and large tables promote reclining. She claims that the greatest long-term solution is to make people genuinely desire to be there.

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