Lior Arussy Biography

One of the world’s authorities on customer experience and customer centric transformation, Lior Arussy delivers results. His strategic framework converts organizations from product- to customer-centricity. It is drawn from his work with some of the world’s leading brands: Mercedes-Benz, Royal Caribbean Cruises, Thomson Reuters, HSBC, E.ON, FedEx, SAP, University of Pennsylvania and Johnson and Johnson. His methodology enabled a European logistics corporation to move from 3% annual organic growth to 44% annual organic growth in just two years.

Mr. Arussy’s achievements were recognized by Consulting Magazine which named his company among the Top 7 consulting companies to watch in 2015 and by CRM Magazine who honored him with their “Influential Leaders” award.

Prior to establishing Strativity Group, Mr. Arussy held executive positions at Hewlett-Packard among other companies.

Arussy is also the author of six books including the newly released and updated version of "Exceptionalize it!" (2015) and "Customer Experience Strategy" (2010). In addition, he has published over 150 articles in publications around the world including the Harvard Business Review.

His accomplishments have been recognized by leading press and analysts such as ABC, The Wall Street Journal, Financial Times, The Times of London and MSNBC. Mr. Arussy completed his undergraduate degree at Case Western Reserve University and received his MBA from Weatherhead School of Management.

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