Kim Feil Biography

Kim Feil drives transformational growth by identifying new consumer, channel, and marketing opportunities for businesses to capitalise on unrealized competitive advantage. She has held general manager, counsellor, and retailer positions leading marketing, sales, and strategy at Walgreens, Information Resources Inc, Sara Lee, Kimberly-Clark, Cadbury Schweppes, and Frito-Lay, providing her with a unique 360-degree view of the consumer packaged goods industry. She directed the global innovation practise and launched the company's online business, CPGNetwork.com, as Chairman of Marketing for Information Resources, Incorporation. As a counsellor to the industry's manufacturers, retailers, trade organizations, and Wall Street analysts, I lead multi-channel best practises. As Chief Executive Officer of IRI's in-store merchandising venture, she pioneered new services to assess shoppers' brand awareness at the point of purchase. Kim most recently served as Walgreens' first Chief Marketing Officer. She established a new marketing centre of excellence to help the company position itself as a leading community health and daily living location by understanding the needs of the company's 6 million daily customers, online visitors, and pharmacy healthcare patients. Walgreens There's a Way system delivered new retail, pharmacy, health, cause, and multicultural growth programmes for the company under her transformational leadership. The Arm Yourself flu campaign won the 2011 Grand Reggie and was named the top global retailer campaign in 2011 by Oracle World Congress. She recast Sara Lee North America's food brands portfolio growth strategy as the company's first CMO, and as Kimberly-first Clark's global Senior Marketing Officer, she established a new marketing centre of excellence. She has been decided to name a Woman to Watch by Ad Age, Crains Chicago Business, and Consumer Goods & Technology magazines; a futurist by Fortune Magazine in its nomination of her to their 2011 Executive Dream Team; honoured by Advertising Women of New York in 2010 for Changing the Game; and lately incorporated into the In-Store Advertising Institute Hall of Fame. She is a member of the Network of Executive Women, where she served on the Board for six years, and she was the Chair of the American Heart Association's 2012 Chicago Go Red for Women campaign.

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