Kelly Jay Lim Biography

Kell Jay is the Country Head of Singapore at Grab (formerly known as GrabTaxi) Southeast Asia's leading ride-hailing platform. Grab solves critical transportation challenges and makes transport freedom a reality for 620 million people in Southeast Asia. Grab believes everyone should be able to go anywhere - and trust that they can book a safe ride.
Kell Jay previously served as Regional Head of Analytics Regional Head of Operations and Regional Head of GrabCar at Grab.
Prior to this Kell Jay worked 9 years as a CRM / Analytics consultant at Accenture. He led high-impact engagements that transformed the marketing sales & service functions for his clients. They include leading organizations in the financial services telecommunications and oil & gas sectors throughout Asia Pacific.
Kell Jay is an avid long-distance runner and has completed 6 full marathons to date. He tries his best not to damage delicate corals while SCUBA diving. His idea of a honeymoon is to spend 3 months backpacking across South America with his wife. He would like to climb Mt Kilimanjaro one day. He believes in the 10000 hour rule.

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