Jim Lawless Biography

Jim is one of the world’s leading inspirational speakers. Over half a million people on five continents have been inspired by Jim’s presentations and countless thousands more by Jim’s book “Taming Tigers” and his workshops. He is the only authority on personal development, leadership and change to have risked his life to prove that his theories deliver solid results. In August 2010, to test new Taming Tigers theories around mental toughness, he became Britain’s Deepest Freediver, the first Briton to dive below the magic 100m barrier on a single breath of air. In 2003, in response to an audience challenge, he proved his Ten Rules for Taming Tigers by becoming a jockey in 12 months. At the outset he was 3 stone (20kg) too heavy and could not ride a horse. Jim and his team work with a wide variety of blue chip clients to establish and achieve bold goals, world-class communication skills and long term change in leadership ability, mindset and performance. Jim holds a Bachelor of Laws degree and qualified as a solicitor in 1994. He was elected a fellow of the Royal Society for the Arts in 2008 in recognition of his business writing and is the author of the book ‘Taming Tigers’ (Virgin/Random House). He practiced commercial law in the City of London and in a major IT company before founding Taming Tigers (then called “Optimise”) in 1999.

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