Jessica Berlin Biography

Jessica Berlin is a social media and virtual advertising expert with a historical past in public relations, branding, product advertising, and influencer approach withinside the tech, entertainment, travel, and style retail industries. She flourishes on questioning outdoor of the container to broaden modern cohesive advertising campaigns and is a notion chief on social media and content material techniques. Jessica publications the implementations of projects along with stay storytelling, target market development, and improving the purchaser/consumer experience, in the end-user sales. Specialties are virtual advertising, on-line advertising, logo storytelling, and positioning, social media advertising - paid and organic, product advertising, purchaser acquisition and retention, influencer identification, outreach, and execution. Most recently, Jessica ran content material and social approach for Beautycorner, an a-mission-primarily based totally e-trade startup in which she changed into liable for growing a virtual approach, paid media, strategic partnerships, and influencer campaigns. Previously, Jessica ran influencer techniques for Yahoo - integrating virtual influencers into Yahoo content material in addition to selling houses and new products. She additionally targeted growing creative, scalable nearby social media applications that cause accelerated awareness, engagement, and traffic. While at American Eagle outfitters, she leads a virtual advertising approach, influencers, content material development, experience, and boom of a lively network of over 12 million enthusiasts on social media. Prior to AE, Jessica ran social media for Cirque du Soleil primarily based totally in Las Vegas in which she changed into instrumental in launching the company's international social media presence. Jessica has been identified in numerous books, alternate publications, and been a featured speaker on her hit paintings on numerous social and virtual advertising applications.

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