Jeffrey Kluger Biography

Jeffrey Kluger is a senior editor and writer at Time magazine, principally covering science and social issues.

In his newest book Simplexity: Why Simple Things Become Complex and How Complex Things Can Be Made Simple (Hyperion) he adeptly translates a newly evolving science into a delightful theory of everything that will have audiences rethinking the rules of business, family, art – and the world around us in much the same way that Freakonomics, The Tipping Point, and Predictably Irrational have done.

A seasoned speaker, Kluger explaines how the fascinating theory of simplexity can be applied and made relevant to a diverse range of groups from the corporate world to academic campuses to the realms of politics, the arts, sports, medicine, science, and psychology.

Quite simply, the concept of simplexity shows how things that seem complicated can be preposterously simple; things that seem simple can be dizzyingly complex. In entertaining, informative and eye-opening lectures, Kluger reveals the surprising truths of simplexity such as: how a drinking straw can save thousands of lives; how a million cars can be on the streets but just a few hundred of them can lead to gridlock; how investors behave like atoms; and why swatting a TV indeed makes it work better.

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