J.C. Herz Biography

J.C. Herz literally wrote the book on the video game industry Joystick Nation: How Videogames Ate Our Quarters Won Our Hearts and Rewired Our Minds. As The New York Times' computer game critic she wrote weekly essays about computer games as technology design and popular culture and helped to formulate the critical language around this emerging medium which rivals Hollywood in commercial terms and continues to outpace other forms of entertainment in the minds hearts and wallets of the 21st-century youth. Her latest books are Learning to Breathe Fire: The Rise of CrossFit which illuminates the sports subculture and the Primal Future of Fitness and A Dark & Dismal Flower written with her daughter Eve Scott. Herz's company Joystick Nation is a hub for projects that translate the most compelling aspects of computer game design - immersion social interaction and play - into online and offline media and research. Joystick Nation's clients include global corporations in mobile communications manufacturing and financial services as well as nonprofit institutions. Herz serves on the National Research Council's committee on creativity and information technology. Her favorite video game after all these years is Atari Missile Command.

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