James McQuivey - speakerbookingagency

James McQuivey Speaker & Booking Information

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About James McQuivey

James McQuivey Biography

James procured his Ph.D. in mass communication research at Syracuse University. He additionally holds an MBA with an accentuation in marketing. James serves CMOS. He is the preeminent analyst following and characterizing the force and effect of digital interruption on conventional businesses. His consumer models recognize the manners in which purchasers have grasped digital encounters and platforms, and his methodology models assist organizations with getting ready to serve those consumers. He applies this information to a wide assortment of businesses, from purchaser media to buyer innovation, from money related administrations to retail and consumer items. In February 2013, James distributed his book Digital Disruption: Unleashing the Next Wave of Innovation. Recently at Forrester, James filled in as a VP and research chief, running Consumer Technographics® North America, Forrester's unrivaled customer research effort. Notwithstanding keynoting at industry functions and Forrester Forums, James is regularly searched after for input by such distributions as The New York Times and The Wall Street Journal. He additionally shows up regularly on NPR and CNBC. James comes to Forrester after teaching marketing research and media executives at Boston University's first class College of Communication. Moreover, he has filled in as a research director at WGBH in Boston and as an alumni individual at Syracuse University.

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