J. Walker Smith
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Available for:
- Corporate Appearances
- Speaking Engagements
- Virtual Events
- Moderated Q&A Sessions
- Fireside Chats
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Walker Smith is President of Yankelovich Inc., a leader in marketing and consumer knowledge since 1958, providing innovative, solutions-oriented consulting and research across a broad range of industries. Overseeing company strategy and key client relationships, he is also responsible for the day-to-day operations.
With Ann Clurman, Walker is co-author of Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness: 1997), an in-depth look at America's consumer generations and the strategies for maximizing marketing success in each generation.
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