Han Chong Biography

Han Chong is the designer behind Self Portrait the contemporary luxury label which has experienced a rapid rise to commercial success.
After launching in 2013 Self Portrait gained commercial and media attention thanks in part to its accessible pricing strategy a key point of differentiation for the label. “Beauty shouldn't only be an option for the privileged few” Chong told Elle in 2014. “It is possible not to have to sacrifice the quality and details within the products if you find ways to make fabrication more cost-efficient.”
Born and raised in Penang Malaysia Chong moved to London to study womenswear design at Central Saint Martins . After graduating he co-founded the label Three Floor with Yvonne Hoang in 2011 but the designer found himself wanting more creative control over his work and left the brand in 2013. “I found myself compromising a lot of thoughts and ideas so I decided to go my own way” he told BoF.
Self Portrait’s first major stockist Selfridges took on the label in 2014 swiftly followed by Matchesfashion.com and Net-a-Porter the next year. In 2016 the label collaborated with eyewear brand Le Specs.

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