Gregg Lederman is known as the "Brand Integrity Guy." After attending one of his presentations, you'll know why! It only takes minutes with Gregg to realize this unforgettable expert has solved the mystery to engaging employees and delivering a more profitable customer experience.

Participants who attend Gregg's interactive presentations and workshops, delivered to associations as well as at corporate and university conferences, consistently rate him among the very best of speakers. More than 85 percent of Gregg's bookings are repeat hires by delighted clients. For example, AMA President, Peter Piusz had this to say: "We just had the most dynamic speaker! Gregg Lederman challenged our audience to think about their business in new ways and captured their hearts with buckets of takeaway value relevant to their business. He is one of the highest audience-rated speakers we've ever had."

Gregg's two-time award-winning book, "Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits," and his trademark Achieving Brand Integrity Model have been used by corporations across the U.S. to integrate their company brand into employee performance systems from hiring and customer service training to employee recognition and performance evaluations.

Driven by a relentless desire to help as many people as possible "Live the Brand," Gregg has made it his personal mission to dramatically improve peoples lives by positively enhancing work cultures and the customer experience while increasing the company's profitability. His work, along with the work of his team at Brand Integrity Inc., where he is currently the Managing Partner, has helped many of today's "best places to work" companies such as Wegmans Food Markets, Erickson Retirement Communities, and the American Red Cross close the gap between their business strategies and the employee behaviors needed to bring those strategies to life.

Gregg received his MBA from the William E. Simon Graduate School of Business Administration, where he has been a professor teaching the Achieving Brand Integrity methodology since 2003. He is also a member of the National Speakers Association. Gregg resides in Rochester, NY, with his wife and three daughters.