Greg Asbed Biography

Greg Asbed is a human rights strategist developing a new model—worker-driven social responsibility (WSR)—for improving conditions for low-wage workers within the twenty-first-century labor market. WSR is a bottom-up approach that ensures human rights are respected in the workplace; workers play a central role in establishing work condition standards and codes of conduct and have transparent channels for monitoring and enforcing those standards.
WSR emerged from the decades-long work of the Coalition of Immokalee Workers (CIW) an organization co-founded by Asbed with Lucas Benitez and Laura Germino in 1993 to redress injustices in the Florida tomato industry including forced labor sexual assault and wage theft.
Asbed was a principal architect of the coalition's Fair Food Program (FFP) a mechanism by which the purchasing power of consumers and large food companies is tapped to compel growers to improve farmworkers' working conditions.
He also helped devise the Fair Foods Standards Council an independent monitoring organization to ensure compliance through regular audits and complaint investigations. Since 2010 the Florida Tomato Growers Exchange and over a dozen purchasers including Walmart have signed on to the Fair Food Program. With the success of the FFP in the tomato industry Asbed envisioned the potential for wider economic and social change and together with colleagues he designed the WSR framework.

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