Grant McCracken Biography

Trained as an anthropologist (Ph.D. University of Chicago) Grant McCracken has studied American culture and business for 25 years.
He has been featured on the Oprah Winfrey Show and worked for many organizations including Timberland New York Historical Society Diageo IKEA Sesame Street Nike and Kimberly Clark.
He started the Institute of Contemporary Culture at the Royal Ontario Museum where he did the first museum exhibit on youth cultures.
He has taught at the University of Cambridge MIT and the Harvard Business School.
He is a long time student of culture and commerce. Many academics prefer to look askance at interactions of culture and commerce. He has explored this theme in two books: Culture and Consumption I and Culture and Consumption II.
He has also looked at how Americans invent and reinvent themselves. He had explored this theme in two more books: Big Hair and Transformations: identity construction in a contemporary culture.

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