Gina Bianchini

Founder and CEO of Mightybell; Co-founder and CEO of Ning, Inc.; Co-founder of

Gina Bianchini

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Gina Bianchini helped usher in the age of social media nearly a decade ago when she co-founded Ning, a social networking site that launched the same year as Facebook.

But even Bianchini, a serial entrepreneur who has spent more than 10 years in Silicon Valley, finds herself at times overwhelmed by the growing number of social media sites now competing for her time, updates and energy. She helped raise the beast — and now she faces the challenge of taming it.

“With all the sharing, I find that I wake up and I’m checking this and I’m checking that and at a certain point, it’s like, ‘Why am I doing this?’ It’s high fructose corn syrup rather than high quality rock sugar,” Bianchini said.

She will not go so far as to say that social media fatigue has already set in among online audiences, though she likens the trend to a recession: It’s a phenomenon that can only be concretely quantified once it’s been underway for some time, she said.

“We are definitely at a point where the supply of things to do online is at a dramatic overcapacity relative to what we can actually do in our lives as human beings,” Bianchini explained. “When you have technology that has an infinite supply of possibility and you have finite time, at a certain point, people shut down. They simply cannot handle anything else.”

Hardly a day goes by without an aspiring Zuckerberg launching a fresh social media startup that promises new solutions to the problem of sharing photos, meeting strangers offline or redeeming discounts for local restaurants. Even industry heavyweights like Walmart, Toyota, Apple and Disney are attempting to develop their own alternatives to Facebook and Twitter, with mixed success.

Bianchini argues that this new generation of social networking sites, which are born into an already crowded marketplace, will be doomed if they offer nothing beyond an outlet for people to connect and post updates. Her point is not that heavyweights like Facebook and Twitter are on their way out, but that to succeed, up-and-coming social media companies must prove they offer their users valuable services that will improve their lives in concrete ways. In the new Web 3.0 reality, users who have grown accustomed to sharing now want to be shaped — online and off.

Once you have submitted your booking request, our booking agents will work on our behalf to book Gina Bianchini, but in the occasion Gina Bianchini is unavailable our team will provide you a roster of other business speakers that can deliver a keynote or make a guest appearance at your event. Our goal is to align you with a speaker like Gina Bianchini that will make your event unforgettable.

Disclaimer: assists corporations, event planners and PR Firms looking to book Gina Bianchini or similar business speakers for Product Endorsements, Ad Campaigns, Appearances, and Speaking Engagements. Our Booking Agency does not advertise or claim that we are the exclusive agent for Gina Bianchini. Our agency works on the inquiring companies behalf to get the best price based on the event details. The booking fee ranges listed are a point of reference and typically a rough ball park based on past or current bookings. To provide an accurate rate our agents need the date, location, and event details. We advise all interested companies to fill out the booking request form.

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