George Lucas PhD Biography

George Lucas has been active in business education executive development and organizational consulting since the early eighties. An MBA and Ph.D. graduate of Columbia he accepted a faculty position with Texas A&M University where he served as one of the founding members of the internationally recognized Center For Retailing Studies. In 1995 and 1996 he was honored as one of U of M's outstanding educators. George is the author of several leading books including Marketing Strategy Text Marketing Strategy and Plans A Lens For Life and Symbiotic Selling. George's presentations energize people with the skills necessary to succeed in today's challenging marketplace. He is highly regarded as a speaker and is an expert in marketing strategy.
Most Requested Topics:
Strategic Alliances: Building Productive Trade Alliances in a Turbulent Business World. This program investigates the reasons organizations are rushing to form more alliances and what must be done to make these alliances exceed all parties needs and expectations.

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