Gary Getz Biography

Director at Strategos, the world's leading strategy consulting firm; Author of Customer Equity (with Robert Blattberg, Ph.D., and Jacquelyn Thomas, Ph.D. published by Harvard Business School Press), which focuses on how companies can evaluate the financial value of their customer relationships to guide all of the investments they make in customer-related activities; Publications in journals including Fortune Magazine, Harvard Management Update, European Management Journal, The Handbook of Business Strategy, Internet World, and Planning Review; Former managing principal at Integral, a growth strategy consulting firm., and led Gemini Consulting’s worldwide strategy practice; Earned a BSE in chemical engineering from Princeton University and an MBA from Harvard

In his twenty-five years as a marketer, strategist and consultant, Gary Getz has collaborated with organizations to re-conceive definitions of their businesses; set strategies to redefine the bases of competition in their industries; develop and launch new business ventures; create new offerings to meet articulated and unarticulated market needs; initiate customer behavior data mining and web-based marketing efforts; decrease customer acquisition costs; increase customer retention and profitability; redefine channel, trade management, customer service, and promotion strategies; and develop and implement effective organizational designs. Blending customer- and technology-based approaches to innovation and growth, Gary focuses on helping companies to liberate the value of the strategic assets within their core businesses, as well as to conquer the organizational challenges of managing core and emerging or disruptive businesses simultaneously. The industries in which he has worked range from orange juice to computers, and from wireless communications to insurance.

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