Fara Warner Biography

Fara Warner is a business journalist and Vice President of Custom Content where she leads a team of journalism-forward creators--including editors, writers, designers, and developers, to create best-in-class custom content solutions for the world's largest advertisers.

Prior to returning to Dow Jones, where she previously had worked as a reporter for the Wall Street Journal, she led editorial teams at Aol Inc. where she also created an all-new platform at Aol, This Built America, a project devoted to highlighting the companies and people who are rethinking manufacturing in America.

As editorial director at Aol she oversaw all aspects of the editorial functions from editing our freelance work, thinking of new avenues to distribution for brands such as TechCrunch, Engadget, TUAW and Joystiq, with a focus on growing our audience through partnerships inside Aol as well as new distribution outside of our network.

She was the past editorial director of Newsweek Daily Beast, overseeing editorial operations for the company's foreign-language editions.

Warner was the 2007-2009 Howard R. Marsh Professor of Journalism at the University of Michigan. She taught courses in multimedia journalism, global press freedom, and media culture.

She is the author of The Power of the Purse: How Smart Companies Are Adapting to the World’s Most Important Consumers—Women. She has spoken to audiences around the world on the issues of women and financial power and how companies and countries can tap into the growing power of women in the global economy.

Warner has written about economics, business, marketing, advertising, and consumer trends for national and international publications, including The Wall Street Journal and Fast Company.

As a freelance business journalist, she has been a frequent contributor to Forbes Asia, Mother Jones, The New York Times, and other publications. She was the recipient of the 2005-2006 Knight Wallace Fellowship in Journalism at the University of Michigan where she studied the effect of globalization on Chinese culture.

She holds a master’s degree in journalism from Columbia University and an undergraduate degree in communications from the University of Utah.

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