Erica Anderson Biography

Anderson is in charge of Twitter's news partnerships, which are critical to the company's goal of becoming a go-to news source for its users. She's also had stints at NBC, MTV, and CBS, where she assisted Katie Couric with her digital strategy. Anderson's job as Katie Couric's digital media strategist was to assist her to incorporate social media into her daily routine and reporting. Anderson claims she never tweeted for Couric, preferring to find ways for the journalist to adapt what she was learning, reading about, and working on to spark online conversations, which meant pitching tweets and crafting emails late at night so that her ideas were the first thing Couric saw in the morning. This was the beginning of Anderson's career, which would see her become a modern-day pioneer in both the television and computer sectors, utilizing social media to revolutionize how reporters investigate, share, and create news. Anderson traveled from Washington, D.C. to CBS News. She obtained a position in public affairs in D.C. after graduating from Indiana University in 2006, quit to cover the election for MTV News, and then returned to her business in a new capacity educating coworkers, executives, and customers (from Procter & Gamble to Johns Hopkins University) how to utilize social media. She left her job in late 2009, much to my father's chagrin, and began selling herself to media firms. She joined the Courics team in June 2010 and moved to Twitter in February 2011, where she now focuses on increasing the adoption of the site among news organizations.

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