Eric Salama Biography

In 2010 we held our annual management meeting in Boston. There were many good reasons for our location – not least that a number of our most entrepreneurial businesses are based there employing a disproportionate number of sector gurus PhDs and young ‘digerati’ – connected future-focused smart creative entrepreneurial – in sum what we aspire to be across the whole of the Kantar world. As a bonus we visited the JFK Presidential Library and were reminded of the power of storytelling. Fifty years on from JFK’s inauguration the world is crowded by greater complexity and information than ever before. Political events in the Arab world volcanic eruptions floods and earthquakes and the explosion of data and views facilitated by companies such as Google Facebook and Twitter make the need for interpretation for painting pictures of our times and our futures for stories which tell the truth of human attitudes and behaviour ever more important but ever harder. In uncertain times our goal remains to use insights into people – as citizens customers consumers influencers – to inspire our clients to make better decisions for the future. Our destinations are clear and it is against these destinations that we measure our progress in 2010.
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