Eric Keiles Biography

Eric Keiles is a leading sales and marketing strategist focused on pioneering a new marketing methodology. Eric along with his business partner Mike Lieberman coined the concept Reality Marketing™ to describe how businesses can utilize cost-effective inbound marketing tactics to achieve dramatic revenue growth. They are leading the revolution in how entrepreneurs change the way they think about marketing their companies. MarketingSherpa has called the duo “original and contrarian marketers.”
Their popular first book Reality Marketing Revolution is a thesis on the changing world of inbound marketing and the dramatic shift in buyer behavior. It introduces concepts like “The Red & Blue Test” “Being Remarkable” and the “Cup of Coffee Challenge.” Verne Harnish The Growth Guy” called the book the “best how-to marketing book ever.” Their second book Fire Your Sales Team Today is upsetting the traditional sales department by demonstrating through many real-life examples how effective marketing makes the “traditional sales guy” obsolete. It outlines a complete inbound sales process too.
Eric is also the editor of a weekly e-newsletter reaching almost 34000 business owners and entrepreneurs focusing on this topic. Eric is also the co-founder and Chief Marketing Officer of Square 2 Marketing which was named the “Inbound Agency of the Year” by HubSpot in 2013 and 2015.

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