Emma Grede Biography

Emma Grede is the CEO and co-founder of Good American. This revolutionary fashion brand recognizes and celebrates the full spectrum of female strength and power. In partnership with Khloé Kardashian, she launched Good American in October 2016 to give women everywhere the confidence to express themselves with style and flair, regardless of size. Initially starting as a huge denim launch, Good American has expanded into a comprehensive fashion line that includes denim, ready-to-wear clothing, swimwear, footwear, and activewear. Grede is also a co-founder of SKIMS, a brand dedicated to creating innovative, inclusive undergarments, loungewear, and shapewear, and Safely -- a plant-based cleaning brand that provides chemical-free cleaning products to the public. Before launching Good American, Grede worked in the entertainment marketing sector at Inca Productions, later rising to CEO and Chairman at ITB Worldwide. In her early career, she quickly recognized celebrity partnerships' impact on brand exposure and credibility, and she has effectively leveraged this knowledge and experience in developing her businesses. In addition to building successful companies, Grede is a strong advocate for promoting diversity, equality, and inclusivity in the fashion industry. She serves as the Chairwoman of Fifteen Percent Pledge and is a Board Member of The RealReal, working tirelessly to drive positive change and champion representation for all. Grede is also a passionate advocate for women's rights and empowerment and actively contributes to this cause as a trustee and board member of Women for Women International and Baby2Baby. Born and raised in London, she resides in Los Angeles with her husband, Swedish entrepreneur Jens Grede, and their two children.

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