Ellen Fein & Sherrie Schneider Biography

Ellen Fein who was studying for her Masters in Social Work and Sherrie Schneider a journalist have been best friends for 30 years. They started writing The Rules out of Schneider’s apartment in New York City. Fein would come over once a week and they just wrote and wrote. They had no idea it would become a bestseller they just wanted to help women stop making mistakes with men and get married. Fein got married by playing hard to get and was passing The Rules onto Schneider as she was dating her future husband.
Fein and Schneider have appeared on every major TV show including Oprah twice the Today Show 20/20 and on the radio with Joan Rivers Don Imus etc. They participated in a UK documentary called “Living by The Rules” in which they helped three women date better. The Rules has been optioned as a movie by Paramount Pictures.
In 2005 they were hired by Ford Motor Co.’s PR firm to help sell the Ford Fusion with a driving and dating angle. They were named two of the “Most Fascinating Women” by Ladies’ Home Journal magazine in 1996 and interviewed for an ABC-TV special along with a dozen other honorees including Oprah. They were spoofed on Saturday Night Live (“Get the Ring!”) and The Rules was the subject of one of Jay Leno’s monologues and has been mentioned on many sitcoms including Friends. More recently they appeared in an online webisode created by the co-author of He’s Just Not That Into You.

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