Dr. Leonard Berry Biography

Dr. Leonard Berry is the author of On Great Service: A Framework for Action; Marketing Services: Competing Through Quality; Delivering Quality Service: Balancing Customer Perceptions and Expectations; Service Quality - A Profit Strategy for Financial Institutions.

He is also the director of the Center for Retailing Studies, editor of the Arthur Andersen Retailing Issues Letter, and former president of the American Marketing Association. His extensive research into the success factors of companies renowned for their quality of service have led him to the conclusion that there are four principles of great service: reliability, surprise, recovery, and fairness. His latest book is Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success (February 1999).

As a renowned expert and highly sought-after speaker, Dr. Leonard Berry's expertise is in high demand. To book Dr. Leonard Berry for your next event, conference, or workshop, please contact our speaker booking agency. Our experienced team will work closely with you to understand your specific needs and help secure Dr. Leonard Berry's participation. With our professional guidance and seamless booking process, you can ensure a memorable and impactful experience for your audience. Don't miss the opportunity to engage your audience with Dr. Leonard Berry's compelling insights and inspire positive change within your organization. Fill out the booking request form to take the first step in securing Dr. Leonard Berry for your next speaking engagement.