Dorothy Dowling Biography

Best Western® Hotels & Resorts' Senior Vice President and Chief Marketing Officer is Dorothy Dowling. The 30-year hotel industry veteran oversees the brand's loyalty program, advertising, public relations, e-commerce, consumer and field marketing, and consumer and field marketing. Best Western Rewards®, the company's reward program, has expanded to nearly 37 million members under Dowling's leadership, and its income contribution percentage to hotels has increased fivefold. The program has received an American Express Loyalty Award and has been recognized as a top loyalty program by Loyalty 360 and U.S. News and World Report. Dowling also aided in the development of Best Western Hotels & Resorts' 13 distinct brands; oversaw critical marketing and advertising improvements to embrace a cross-platform, multi-channel consumer landscape; launched various online initiatives, including Best Western to Go and the Best Western Virtual Reality Experience; and doubled the brand's performance in the business-to-business market. Dowling has expanded Best Western's strategic connections with groups such as AAA/CAA and created creative collaborations with TripAdvisor, Facebook, IBM, and Google, among others, thanks to her deep conviction in the value of long-term business relationships.

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