David Carter Biography

David Carter is the CEO and Founder of Awareness Inc. Awareness is a social marketing company that builds online communities for companies who want to leverage social media marketing to engage with their customers build their brand and increase revenues. David provides the overall technology direction of Awareness and consults with our customers to align their internet strategy with their corporate objectives.
David founded WebPartz Inc. which was acquired by Awareness in March of 2003. Prior to forming WebPartz he spent 11 years at Microsoft where he had held various positions including Manager of Internet Strategy Marketing Manager Knowledge Management Content Management and eCommerce products. In each of these roles he worked closely with large corporations rolling out the Microsoft platform and developing a business strategy. His last role was as Internet Strategy Manager where he oversaw sections of microsoft.com and Microsoft Canada's Intranet.
If there has been a common thread in his roles in the last 10 years it's been driving participation on the internet. Content comes from people. People need to be able to participate easily in order to make the best most relevant content available. says Carter

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