Dave Goerlitz Biography

Dave Goerlitz is a professional actor producer world-class model public speaker and educator. His career includes work in film stage commercial advertising and tobacco-free activism. Although he has been featured in highly successful commercials for a number of vendors he is perhaps best known as the lead Winston Man in R.J. Reynolds' lucrative Search and Rescue advertisement series which helped move Winston Cigarettes from Number 4 to Number 2 in worldwide sales. Goerlitz was featured in 42 of these ads more than any other tobacco model including the Marlboro Men.
In November 1988 Goerlitz took a historic stand against the tobacco industry: he publicly participated in the Great American Smoke-Out and condemned the tobacco industry's advertising alleging that the sale of tobacco products targets young people of the world. Goerlitz's book Before the Smoke Screen is his personal story of how he became hooked on tobacco at age 13 parlayed that addiction into a career as a lead model for Winston cigarettes during the 1980's then became disillusioned with tobacco advertising embarking on a ten-year-long worldwide personal crusade to undo the damage his ads may have done in addicting 3000 to 5000 young people every week to tobacco products.

As a renowned expert and highly sought-after speaker, Dave Goerlitz's expertise is in high demand. To book Dave Goerlitz for your next event, conference, or workshop, please contact our speaker booking agency. Our experienced team will work closely with you to understand your specific needs and help secure Dave Goerlitz's participation. With our professional guidance and seamless booking process, you can ensure a memorable and impactful experience for your audience. Don't miss the opportunity to engage your audience with Dave Goerlitz's compelling insights and inspire positive change within your organization. Fill out the booking request form to take the first step in securing Dave Goerlitz for your next speaking engagement.