Dara Treseder Biography

Dara Treseder is a seasoned executive who has developed and led high-performing marketing, communications, and commercial companies around the world. Treseder is the SVP and Head of Global Marketing and Communications at Peloton, the world's biggest virtual fitness site. Treseder is in charge of Peloton's business strategies and priorities in order to develop the Peloton brand and propel the company's development and international expansion. She also has worldwide responsibility for branding, creative marketing, customer strategy and insights, communications, and innovation. Treseder is a seasoned Chief Marketing Officer who formerly served as the CMO of Carbon and GE Business Innovations & GE Ventures. She previously worked at Apple and Goldman Sachs, where she was in charge of marketing and development. Treseder's work has earned her many accolades and industry acclaim. She was named one of the most influential CMOs in the world by Forbes in 2020, one of Silicon Valley's top 40 leaders under 40 by Silicon Valley Business Journal, one of AdWeek's Women Trailblazers by AdWeek, and one of the Top 25 Most Innovative CMOs in the World by Business Insider. She was named a CMO to Watch by Business Insider in 2019 and inducted into the Advertising Hall of Achievement, the industry's premier honor for executives under 40 who are making a meaningful difference in their communities. Forbes named her a Chief Marketing Officer in 2018. One of the 50 Marketing Chiefs Redefining the Position and Shaping the Future comes up next. Treseder was also named one of the Women to Watch by AdAge in 2018. She was named one of Inc. Magazine's 30 Inspirational Women to Watch in Tech in 2017. Treseder is a sought-after author, lecturer, and adviser on marketing, creativity, and development, as well as a recognized opinion leader and subject matter expert. She has spoken at SXSW, Cannes Lions, MMA, CES, ANA, Women of Silicon Valley, AfroTech, LWT, Harvard, Stanford, and the London School of Economics, among other prestigious business events. Treseder contributes to leading magazines such as Adweek, MarketingProfs, The Marketing Insider, CMO.com, and Marketing Daily on a regular basis. Treseder is the Vice-Chair of the Public Health Institute's board of directors and a proponent of public health, women's rights, and diversity programs (PHI). Treseder is also a member of the PG&E board of directors. She earned a bachelor's degree with honors from Harvard University and a master's degree in business administration from Stanford University.

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