Cyriac Roeding Biography

Cyriac Roeding is the co-founder and CEO of shopkick Inc. the largest mobile shopping app and an angel investor in Silicon Valley (Karma Science CardSpring Hyperink). Cyriac co-founded shopkick in 2009 with funding from Kleiner Perkins’s iFund and Reid Hoffman/Greylock Ron Conway and Citi Growth Ventures. Cyriac incubated shopkick while at KPCB as an EIR in 2008/9. Shopkick reached its first million users within six months after its August 2010 launch and produced $110M revenue for its partners in its first full year of operation. It was named one of the world’s 10 Most Innovative Companies In Retail by Fast Company along with Apple Starbucks and Groupon. Shopkick rewards consumers just for walking into stores like Target Macy’s Old Navy Best Buy American Eagle Crate & Barrel Toys”R”Us and Simon Malls (largest U.S. mall operator). Shopkick is the first 100% performance-based marketing platform in the physical retail world driving measurable foot traffic transactions and engagement at physical stores.
Previously Cyriac founded and led CBS Mobile the television network’s (NYSE: CBS) mobile division covering CBS Entertainment CBS Sports CBS News and The CW. He created the first location-based mobile ads in the U.S.; avatar-based mobile games tied to TV shows; grew CBS Sports Mobile into one of the top ten highest traffic ad-supported mobile websites in the U.S.; created the first virtual reality video gaming experience across TV online and mobile with “CSI: NY.”

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