Charlie Denson

As President of the Nike Brand, Charlie Denson is responsible for leading the strategy of the world’s most distinctive, authentic and connected brand in sports, including oversight of the company’s major, global categories: Action Sports, Basketball, Football (Soccer), Men’s Training, Running, Sportswear, and Women’s Training, as well as the Jordan Brand and Nike Golf.

After more than three decades, Denson has developed a deep expertise of the athletic consumer products industry and been instrumental in growing Nike to become one of the world’s biggest brands. Starting as an assistant manager at Nike’s first retail store in Portland, Oregon in 1979, he learned the business from the ground up and understands the importance of creating and maintaining a strong connection with consumers.

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