Cathy Allin Biography

Throughout her career leading media production and technology enterprises Cathy has successfully integrated cutting-edge technologies into mainstream businesses. As Decision Insight‘s President and CEO for over 10 years Cathy has been instrumental in developing their award-winning suite of ShopperIQ® research solutions. Decision Insight pioneered online virtual shopping research with the development of their proprietary SimuShop® platform which elevated Decision Insight from a regional to national and international brand. In 2014 Cathy led the development of DigitalIQ a dedicated eCommerce testing platform to test clients’ online shopper marketing and digital strategies for the emerging online eTail channel. By measuring shopper behavior in the context of a virtual retail environment (whether brick & mortar or digital) DI tests the impact of shopper marketing programs and predicts how marketing strategies will perform in the store. With Cathy’s leadership DI has become the premier shopper insights and retail strategy firm and is a trusted partner to manufacturers in all classes of trade.
Prior to joining DI Cathy was Managing Partner of LYNQS Newmedia a web design program application and hosting firm. Directing the company from 1995 until it was acquired by Harte-Hanks (HHS-NYSE) in June 1999 Cathy led clients in successfully integrating the Internet as an additional communications and marketing channel.

As a renowned expert and highly sought-after speaker, Cathy Allin's expertise is in high demand. To book Cathy Allin for your next event, conference, or workshop, please contact our speaker booking agency. Our experienced team will work closely with you to understand your specific needs and help secure Cathy Allin's participation. With our professional guidance and seamless booking process, you can ensure a memorable and impactful experience for your audience. Don't miss the opportunity to engage your audience with Cathy Allin's compelling insights and inspire positive change within your organization. Fill out the booking request form to take the first step in securing Cathy Allin for your next speaking engagement.