Brian S. Lee Biography

Brian Lee has unparalleled expertise in launching successful e-commerce brands that leverage technology and social media to provide consumers with a highly customized, entertaining, and informational internet experience. Formerly an attorney with Skadden, Arps, Slate, Meagher & Flom, LLP, and a manager at Deloitte & Touche, LLP, Lee co-founded LegalZoom in 2001; it has since become the nationwide leader in online legal services. On the heels of LegalZoom’s success, Lee launched ShoeDazzle in 2008, an innovative subscription business model with more than three million highly engaged members and two million Facebook fans. Forbes magazine ranked ShoeDazzle number 21 on its Most Promising Companies 2011 list. Currently, Lee is the CEO of the Honest Company, which he co-founded with Jessica Alba in 2012. Responding to parents who demand eco-friendly, nontoxic products for their families, the Honest Company presently boasts over 200 employees and is touted as one of the most promising e-commerce companies in California. Lee was recognized as one of the 25 Most Notable Korean-American Entrepreneurs by Forbes in 2009.

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