Bobby Herrera Biography

Bobby Herrera is the president and co-founder of Populus Group. As a leader he has learned how his struggles help him not only gain valuable knowledge but also connect with others and inspire his community.
His June 2019 novel The Gift of Struggle touches on the lessons he has learned from struggling.
Herrera grew up in a big family with parents who immigrated to America without much. While this is not an uncommon story the leadership style and company culture that it inspired is. The belief that everyone deserves the opportunity to succeed is at the core of Herrera’s philosophy in business and in life.
Everyone has struggles and business leaders are no exception. Herrera's passion is helping others understand how their individual struggles can help them connect with their communities and inspire other is what will ultimately transform their leadership style.
A proud veteran he lives in Portland Oregon with his wife and three children.

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