Bob Dorf Biography

Allegedly retired serial entrepreneur Bob Dorf is the co–author of The Startup Owners Manual.
Dorf is likely the second most knowledgeable customer development expert on the planet second only to its developer and Godfather Steve Blank. Together the two spent nearly two years conceiving outlining drafting rewriting and revising the global bestseller The Startup Owner's Manual now a business bestseller in the U.S. and many countries around the world.
Bob left a lucrative broadcasting job at the age of 22 because he had a passion to start his own company which he did seven times over three decades. Bob’s track record as a founder as he says: “two home runs two base hits and three great tax losses.”
Bob invested in and coached or advised more than two dozen startups over more than a decade. Seven of them IPO’ed while six went “straight into the toilet.” In all he says “an incredible 42 year entrepreneurial education!”
In March 2012 Bob published The Startup Owner’s Manual: A Step–By–Step Guide to Building a Great Company along with Steve Blank. Two years of virtually full-time research and development yielded his magnum opus: 608 page painstakingly detailed guide is the most comprehensive rigorous step–by–step road map that is guiding startup founders throughout the world. The Owner’s Manual offers parallel customer development pathways for companies in the web and mobile channels as well as traditional physical goods and enterprise software startups; it also includes in depth web marketing tutorials.

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