Bill Pfleging Biography

Bill Pfleging and Minda Zetlin are bridge-builders. This husband-and-wife team address a business problem so pervasive that it is unavoidable accepted as an inevitable part of the corporate arena. But their message offers organizations a fresh perspective and simple practical solutions to resolve the miscommunications and confusion that often exist between management and IT.
A computer and technology consultant Bill proudly wears the geek label. Minda a business writer falls naturally into the suit category. Both understand the longrunning discord between management and IT and appreciate the problems that such discord produces confusion missed deadlines and cost-overruns. Bill and Minda authored the The Geek Gap: Why Business and Technology Professionals Don't Understand Each Other and Why They Need Each Other to Survive. The good news is they see the gap as only a culture clash not a dead-end problem.
In addition to explaining the issues between business execs and IT guys Bill and Minda offer insights and tangible solutions to promote real understanding - and thus cooperation trust and efficiency - between these two groups. Bill and Minda clarify the natural differences in skills and traits typically seen between the gadget-loving techies and the boardroom-types. It is no wonder that each of these groups has difficulty comprehending the other's motivation and priorities. According to Minda The geek is a problemsolver. The suit is a people influencer. There is a fundamental difference in the way each interacts with technology. Bill explains that - to geeks a piece of technology is a thing of beauty in its own right a wonderfully fascinating puzzle. But to suits it's only a tool worthwhile if it helps them achieve their objectives. Geeks are likely to lose interest in a project as soon as it runs perfectly (Hooray! Now I can stop working on it!). At that same moment suits are becoming engaged (Hooray! Now I can start working on it!).

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