Bill Besselman Biography

Bill Besselman, Vice President of Integration and Digital Strategy at Under Armour, recently joined the company's expanding Connected Fitness team. Bill is in charge of all elements of Under Armour's digital strategy, including the integration of the company's recent acquisitions MapMyFitness, MyFitness Pal, and Endomondo. Mr. Besselman joined Under Armour as Vice President of Corporate Strategy and Consumer Insights in November 2012. Bill's responsibility as head of the corporate strategy team was to discover, collect, and drive strategic objectives and the customer voice across UA's innovation, product, marketing, and channel teams. Bill was the Senior Vice President, Merchandise Planning & Allocation and Corporate Strategy at American Eagle Outfitters before joining Under Armour. He began his career with McKinsey & Co., where he worked in both strategic and operational roles in a variety of Retail and Consumer Goods companies. Bill holds a Bachelor of Science degree in Physics and Economics from Carnegie Mellon University. He went on to earn his MBA from the Wharton Business School.

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