Betty Alexander Speaker & Booking Information
Public relations expert and the founder of Xposure PR, Inc.
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About Betty Alexander
Betty Alexander Biography
Betty Alexander is the founder of Xposure PR, Inc. in Toronto, Ontario, and is a public relations professional. This in-demand expert is also a public speaker and educator on all things PR. Betty's workshops inspire CEOs and communications professionals to think outside the box and tailor their answers to specific issues by using real-world scenarios. Betty is a professional who is driven by outcomes. Her work has received praise from colleagues in a competitive field. The International Association of Business Communicators (IABC) and the Canadian Public Relations Society have both given her prizes and recognition (CPRS). Betty's purpose with every project is to produce quantifiable outcomes that complement the client's company goals and marketing objectives. Bell Canada, Microsoft Canada, Interac, Kraft Canada, Thomas J. Lipton, Oscar Mayer, and Procter & Gamble are just a few of the business-to-business and consumer-focused customers she has worked with since 1985. Alexander was formerly a founding director of Hill and Knowlton's Advanced Technology Practice, a big, international public relations business. She was the director of the Consumer Division for a time during her time at the agency. She has also served as the Director of Panasonic's Public Relations Division. Betty talks on a variety of issues in public relations and communications, which include: Myths and Misconceptions in the Media How to Evaluate the Effectiveness of Your Communication Plan Managing Crisis Management Expectations Using New Media to Improve Your Company's Profile Association Executives' Power Tools: Enhancing Association Public Relations What is the Best Medium for a Message? Examining the Media Relations Obtaining Interview Positions Creating Positioning Statements to Highlight Unique Advantages Negative Press Minimization and Avoidance Quick Tips for Getting the Attention of the Media
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