Beth Altringer Biography

Deliberate or not we’re influenced by desires. It’s human nature to want things. But why is it that we desire some objects or products more than others? Beth Altringer has dedicated her life’s work to that question – examining what consumers like and why so designers and companies can create better products services and experiences that will improve lives and business. This is design thinking at its core and Dr. Altringer is its unrivaled authority.
Professor at Harvard University’s Graduate School of Design lecturer on innovation and design and faculty associate for the school’s Berkman Center for Internet & Society Altringer is also founder of its Desirability Lab – a think tank that combines psychological research and hands-on design. One stream of their research focuses on what makes some designs more desirable than others; another stream examines the management and decision-making factors that can reduce the risk of avoidable failure on design and innovation projects.
“If you just create your product and don’t engage with the complexity of interpersonal challenges then your product doesn’t go anywhere. To be a really good designer at the global level you can’t separate these two things” she explains.

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