Bea Perez Biography

Beatriz R. Perez is responsible for knowledge and insights consumer communication brand programming media sports/entertainment interactive marketing African American consumer marketing Hispanic American consumer marketing marketing capability and recruiting for Coca-Cola North America.
Bea joined The Coca-Cola Company as an Associate Brand Manager in 1996 and her accomplishments include recently launching the Coke Digital Network (CDN) an innovative media communication tool and developing the Company’s award-winning Motorsports marketing platform which launched Coca-Cola as the Official Soft Dr.ink of NASCAR.
Bea served as a member of the Women Leadership Council from 2007-2009 advising on ways to increase the number of women in senior leadership positions. In 2009 she was inducted into American advertizing Hall of Achievement and led her team in winning the Sports Business Awards by Sports Business Journal.
Bea is chair of the Grammy Foundation and sits on the boards of ChilDr.en’s Healthcare of Atlanta Foundation The Victory Junction Gang Camps founded by Kyle and Pattie Petty and HSBC North America Holdings Inc.

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