Barry Frey Biography

As President & CEO of DPAA Mr. Frey oversees the trade and marketing association that is leading the digital transformation of Out of Home (OOH) advertising. DPAA is the global community that provides leadership education best practices connectivity digital learning and programmatic leadership all accelerating the growth of OOH advertising. DPAA membership includes publishers ad-tech programmers location mobile data media agencies research plus hardware and software companies.
During Mr. Frey's tenure he has vastly grown the organization's mission and membership base. In addition to DPAA providing marketing and tools for share shifting media spend DPAA also acts as a business accelerator to members and the the total advertising ecosystem. DPAA membership has tripled under Barry’s watch and has rapidly expanded to all advertising centric countries. He has brought the digital leadership of the OOH industry to its highest level of recognition in large part through his creation of the “Video Everywhere” annual global Summit attracting the highest levels of brand and agency decision makers along with today’s important thought leaders.
Before joining DPAA in May 2013 Mr. Frey was widely recognized as a digital and advanced advertising leader and revenue generator. As architect marketer and chief revenue officer for Cablevision's digital and advanced advertising business he oversaw the ad sales transition to the digital model. As Executive V.P. Advanced Advertising Sales he built the mobile and web advertising businesses and the industry’s leading advanced TV operation all driving creation of new revenue streams.

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