Barbara Caplan Biography

Barbara Caplan is a partner of Yankelovich Partners, Inc., major marketing research and consulting business in the United States. Ms. Caplan is a well-known consumer trends specialist and one of the country's leading authorities in the food, retail, fashion, housing, and personal care industries. The Yankelovich MONITOR is the center of Ms. Caplan's major responsibilities within the business. For over 25 years, the Yankelovich MONITOR has been the leading source for measuring values, beliefs, and lifestyles, giving a reliable, scientific outlook on the future. Clients may use this information to predict trends and understand the consequences of their marketing strategy. Ms. Caplan is also actively involved in customer service at Yankelovich and contributes to the firm's presentations and other public appearances. Ms. Caplan has worked at Yankelovich for over 18 years and has worked with a variety of clients, including General Mills, American Express, Meredith Corporation, Avon, American Association for Retired Persons (AARP), Sara Lee, and others. Ms. Caplan is a well-known author and presenter on consumer trends, having talked to a variety of clients, industry, and government organizations, as well as having articles and essays published in Marketing News and the Arthur Anderson Retail Letter. Ms. Caplan graduated from Smith College with a bachelor's degree in political science and Columbia University and Sarah Lawrence College with a master's degree in psychology. She taught child psychology at Pace University before joining Yankelovich. Ms. Caplan and her husband currently reside in New York City. Yankelovich Partners, Inc., founded in 1958 and headquartered in Norwalk, Connecticut, with offices in key cities around the United States, performs bespoke and syndicated surveys for consumer and business-to-business industries all over the world.

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