Aubrey Daniels Biography

Aubrey C. Daniels Ph.D. is the world's foremost authority on applying the scientifically proven laws of human behaviour to the workplace.
With business and industry confronting complex new challenges—from ethics to high turnover to outsourcing—Daniels helps the world's leading organizations employ the timeless principles of behavioural science to re-energize the workplace optimize performance and achieve lasting results.
His management consulting firm Aubrey Daniels International (ADI) works with business leaders such as DaimlerChrysler Blue Cross Blue Shield NASA Roche Laboratories and Westinghouse to develop management strategies that reinforce critical behaviours vital to their long-term success. Headquartered in Atlanta the firm was founded in 1978.
Daniels is the author of four best-selling books widely recognized as international management classics: Bringing out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement; Performance Management: Changing Behavior That Drives Organizational Effectiveness and Other People's Habits and Measure of a Leader with James E. Daniels. His books have been translated into Japanese Chinese Korean Spanish and French and have been licensed in China India Indonesia Japan Korea Romania and Saudi Arabia. Look for his new book Oops! 13 Management Practices that Waste Time and Money.

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