Ashley Parrish Biography

Ashley Parrish is the Executive Producer of TODAY.com the digital platform for the Emmy Award winning TODAY Show. A rare veteran of both the magazine and digital worlds Mrs. Parrish has a proven track record working across various media formats to increase audience revenue and digital offerings to record numbers. Her work has been instrumental in expanding the digital footprint of iconic lifestyle brands across web mobile social and email platforms. Parrish’s focus at TODAY.com in 2015 has been on the launch of the TODAY Parenting and TODAY Food platforms expanding our audiences specific interests onto the web. As the Chief Digital Officer of DuJour Media Mrs. Parrish optimized the brand’s digital offerings with a focus on increasing engagement and digital revenue. Prior to that Mrs. Parrish was the Editor-in-Chief of DailyCandy where she led the editorial voice vision and strategy for social web email mobile and video platforms winning several awards along the way. Earlier in her career Mrs. Parrish was the Content Director for the Women and Teen Networks at Hearst Digital Media where she directed and managed the digital operations of Harper's Bazaar Marie Claire Cosmopolitan Redbook and Seventeen magazines. During her tenure at Hearst Digital Media the Women and Teen Networks enjoyed record traffic highs and received multiple awards and accolades for their website content and style. In her spare time Mrs. Parrish sits on the board of several companies and non-profits as a content and digital advisor. She is also an adjunct professor at her alma mater New York University where she enjoys teaching a variety of classes including Content Creation for the New Digital Attention Span How to Write and Edit for the Web and a Blogging Workshop.

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