Arkadi Kuhlmann Biography

The model of top-down corporate leadership is obsolete. Drawing on his influential work at ING Direct rebel CEO Arkadi Kuhlmann offers a fully-realized vision of what he calls the culture-driven leadership—the rollicking new force behind bottom-line success. It's not leaders who drive business; it's the culture they create and sustain that drives it.
Arkadi Kuhlmann’s vocation and avocation have been to reinvent and revitalize consumers’ relationship with their money.
Arkadi introduced the world to direct banking with a simplified customer focus when he founded ING DIRECT Canada in 1996 creating the brand strategy and growing the bank during 1996-2000 to a successful market position while serving as the bank’s President and CEO. He repeated this process in 2000 founding ING DIRECT USA and as the bank’s Chairman President and CEO led its growth to become the nation’s largest savings bank and number one direct bank with more than $84 billion in deposits and 7.8 million customers. Arkadi’s customer focus led to fanatical loyalty and industry-leading customer promotion scores and branded him affectionately as the ‘CEO of Savings.’

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