Annette Diefenthaler Biography

Annette Diefenthaler is a Senior Design Researcher and Project Lead for award-winning global innovation consultancy IDEO. Her insatiable curiosity about people, their beliefs and behaviors leads her to identify human needs and desires that can inspire design strategies. She enjoys complex challenges that require deep thought. Yet in her mind, strategies are only as good as their applicability, and with a background as a carpenter and product designer, Annette is passionate about translating her findings into actionable opportunities and tangible design solutions.

Since joining IDEO in January 2008, Annette has guided teams in designing bank branches, toys, hospital experiences, multiple services for chronic disease patients, and organizational change programs. She has extensive experience in designing solutions in the area of healthcare.

Annette has shared her deep process understanding in countless workshops as well as in creating IDEO’s publicly available Design Thinking Toolkit for Educators. She enjoys writing and is a contributor to the Design Dictionary (2008, Board of International Research in Design, Editors: M. Erlhoff, T. Marshall).

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