Anita Krohn Traaseth Biography

Anita Krohn Traaseth is a business executive and novelist from Norway. She is the CEO of Innovation Norway, the Norwegian Government's official tool for fostering innovation and the growth of Norwegian businesses and industries. Traaseth began her work in 1996 as a trainee at IBM Norge. She joined Hewlett-(HP) Packard's Norwegian branch in 2009, and in 2012 she became HP's first female Managing Director of a Scandinavian country. She was the previous CEO of Simula Innovation and the head of strategy at DNV Software from 2002 and 2005. She has been on the board of KLP and has been the President of the HP EMEA (Europe, Middle East, and Africa) Women's Council since 2013. She was named one of Norway's top young business talents in 2003, listed among the top 40 Leader potentials in business, politics, and science in 2009, and earned the Oda-awards for the finest female leader in the ICT industry in Norway in 2012. Kampanje awarded her the Social Media Personality of the Year Award in 2013. Traaseth's professional interests include innovation, digitization, and difficulties for next-generation leaders.

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